Stitched logos for polos, caps and jackets
Embroidery
Your logo is turned into a stitch file once (digitizing), then sewn thread by thread on our machines. It is the most durable decoration there is, and it is what makes a polo or a cap look official. The price follows the number of stitches, not the number of colors.

Is it right for your order?
Best for
- Staff polos, work shirts and uniforms
- Caps and beanies
- Jackets, fleece and bags
- A name on each shirt
Not for
Photos, color blends and tiny lettering under a quarter inch. We can simplify art for thread, or print it with DTF instead.
Not sure? The studio recommends the way we'd make your order and prices the others beside it, or compare them all.
See your logo in thread
Add your logo and we turn it into stitches right here: matched to our thread colors, sewn in order, drawn on the fabric. You see an estimated stitch count, sewing time and price per piece before you order. Our digitizer makes the real stitch file for your proof, and nothing is sewn until you approve it.
Add your logo and see it in thread.
Fewer colors sew faster and read better small. Up to 6 are included in the price.
Options
See your own logo in thread below: we count its stitches and price it before you order.
Flat embroidery
- Looks
- Your logo in shiny polyester thread, sewn into the garment.
- Feels
- Raised a little, and lasts the life of the garment.
- Best for
- Polos, caps, jackets, bags and work shirts.
- Skip it for
- Photos, color blends and letters under a quarter inch.
From $4.75 a piece at 288+, by stitches
3D puff embroidery
- Looks
- Letters stitched over foam, so they stand up bold.
- Best for
- Cap fronts and big block letters.
- Skip it for
- Thin strokes and small or script lettering.
+$1.75 a piece at 24, plus $35 once for the puff version of the file
Metallic thread
- Looks
- Real gold or silver shine.
- Best for
- Accents, crests and awards.
- Skip it for
- Tiny detail: metallic thread breaks more easily.
+$0.25 a piece for each 1,000 stitches (at least $1)
Caps
- Looks
- Sewn on a cap frame, up to about 2¼ inches tall on the front.
- Best for
- Trucker caps, dad hats and snapbacks.
+$0.75 a piece at 24: caps are slower to hoop
A name on each
- Looks
- A different name over each pocket or on each cap.
- Best for
- Staff polos, work shirts and coaches' gear.
$5.50 a name at 24
Thread colors
- Looks
- Up to 6 thread colors cost the same. We match your logo to our stock threads.
- Best for
- Most logos.
+$0.25 a piece for each color past 6; exact Pantone thread $7 a color once
How it's made
- We digitize your logoA digitizer turns your art into a stitch file: which way each area is stitched, how dense, in what order. This is done once and kept for reorders.
- We sew a testNew logos are sewn out and checked before your order runs.
- We hoop each garmentThe garment is clamped in a hoop with a backing that keeps it flat while it is sewn.
- The machine sews itOur machines sew each color in turn, cutting the thread between parts.
- We finish itLoose threads are trimmed and the backing torn or cut away.
How the price works
- The price per piece comes from the stitch count and the quantity. A left-chest logo is usually 5,000 to 8,000 stitches; a full back 20,000 or more.
- The stitch file is made once: $35 to $65 for a small logo (left chest, cap), $55 to $100 for a medium one, $85 to $175 for a full back, depending on detail. Text-only designs are $10. We keep it: reorders don't pay again, and from 144 pieces it's free.
- Up to 6 thread colors cost the same; each extra color is +$0.25 a piece.
- Caps add $0.75 a piece at 24; fleece and stretchy fabrics $0.35 a piece; jackets $2 a piece (harder to hoop).
- Never more for fewer: if a bigger order would cost less in total, you pay the smaller total.
| Pieces | Each | Bar | Order |
|---|---|---|---|
| 1 | $96.00 | $96.00 | |
| 6 | $45.50 | $273.00 | |
| 12 | $37.25 | $447.00 | |
| 24 | $31.38 | $753.00 | |
| 48 | $27.94 | $1,341.00 | |
| 144 | $24.00 | $3,456.00 | |
| 288 | $22.65 | $6,523.20 |
| 1 polo | 6 polos | 12 polos | 24 polos | 72 polos | 144 polos |
|---|---|---|---|---|---|
| $96.00 | $45.50 | $37.25 | $31.38 | $26.88 | $24.00 |
Sending your art
- Any clear logo works: we digitize it. Vector files make the cleanest stitches.
- Keep text at least 1/4 inch tall and lines at least 1 mm wide; thread can't hold finer detail.
- Simplify gradients and shadows to solid colors, or let our designer do it.
- Already have a stitch file (DST or PES)? Send it and we use it.
Design help: clean up your file $25.00, redraw a logo $45.00, or design it from your idea from $75.00. Pick it in the studio.
Questions
Why is there a charge for the stitch file?
A person has to plan every stitch of your logo: the direction, density and order, so it sews flat and sharp on fabric. That work is done once. We keep the file, so every reorder skips it.
Does each color cost more?
No: the price follows the stitch count. Up to 6 colors are included; more colors mean more thread changes, so each extra one adds a little.
Can you embroider a photo?
Not well: thread is a solid color. We can turn a photo into a simplified stitched version, or print it with DTF.
How accurate is the stitch preview?
It is a computer's draft of your logo in thread: close on size and count, but our digitizer makes the real file. If the real count lands in another price step, you see the new price on your proof before you approve.
Ready when you are
Design it in the studio: the price and the date update as you go, and a real person checks every order and sends you a free proof.
Design with embroideryRelated: See your logo in thread · Compare the ways · Prices
Other ways we make it: Screen printing · DTF printing · Heat press and vinyl · Names and numbers